About

Who I am:

A seasoned Head of Product Design with 20 years of experience in B2B SaaS and B2C companies, specializing in building and leading high-performing design teams and crafting strategies that drive significant business growth. Skilled in strategic prioritization, I balance speed, quality, user needs, and business objectives to deliver impactful design outcomes aligned with organizational goals.

My key differentiators:

With strong cross-functional leadership skills, I excel at fostering collaboration between Product Management, Design, and Engineering, driving alignment to deliver solutions that meet both customer needs and business objectives. My expertise in user-centered design (UCD) has led to measurable successes, including a 33% increase in CSAT, a 30% reduction in UX-related support tickets, and a 25% decrease in CSM intervention time.

My​ main knowledge​ and achievements:

• Holder of a UI design patent, a bachelor's degree in Graphic Design, and a professional certificate in Design Thinking.

• Recognized with an award for exceptional work in typographic design and two scholarships for design excellence.

• Deep expertise in Product Strategy and Vision, Design Leadership, Data-Driven Decision-Making, and the End-to-End Design Process.

• Proven ability to transform innovative design concepts into impactful solutions, contributing to both customer satisfaction and business ​impact.

CONTACT DETAILS

wurgaft@gmail.com

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